Sunday, October 9, 2011

Versace world


Versace is a complete opposite luxury brand comparing to COS, which is known for its over the top designs and representing an extravagent lifestyle. It is a brand that you either love or hate and usually the expression you get comes within a seconds. I must say- for many years, I wasn't the biggest fan of Versace either, but I think that that was mainly because I've seen too many faux-pas with Versace which made me think of it that you literally cant get it right. Ever.
Lately, I've seen more of this beautiful brand and done a little research before looking through their new shows and going to a shop. My conclusion? You really have to know Versace's history and Gianni's designs to appreciate what Donatella does today. Crazy prints, studs, gold, embroidery- If you want to go extravagant why do you need to limit yourself? Gianni knew and Donatella know now, that you don't and they go all the way with it. Through my point of view, Versace can work well fo every woman, it's just about HOW you wear it that makes the difference.

I truly believe, that these photographs from old Versace campaign's really bring out what this brand is about.





Everything from Versace's prints to their windows and campaigns is so extravagant and luxurious. I think you have to have that special kind of attitude and style to really get the best out of their looks.

Because of their extravagant brand image, high prices and over top-noch campaigns you expect the highest quality and this is really what you get. Everything from the silk shirts and leather jackets to wool coats and embroidered dresses are perfectly finished and absolutely beautiful both on the rack and on a body.

COS and Versace are two completely different brands, with a completely different style and pricing strategy.  Versace is a high-end brand, which sells the image that it is NOT affordable to everyone and that it is a luxury to have it.
This november, H&M is launching a collaboration line with Versace, which will be much more affordable, but still far too expensive for H&M ( most of the dresses around 150-200 pounds). The question is, how much will the quality be suffering because of that and is this H&M collection really worth the money. It is good to see, that they have chosen to go with remaking the classical Versace pieces and prints, about which, I talked in the beginning.

Versace x H&M 


Shoes from this SS2011 collection. Leather sandal strips and a heel with a platform is really traditional Versace, yet the way how this platform is constructed and the colours that are being used are really trendy and new.


Just like COS, Versace is more than just about clothes- it is a lifestyle brand which sells you the whole image.. only starting from clothes and accessories. You can also get your home decorated with versace furniture, eat from versace plates, go to a holiday to palazzo versace hotels and call your friends from versace phone. Versace is a big empire and it almost feels like you can build up your life around and with Versace items.

Versace boutique, which shows what this brand is about, perfectly



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