Well, that was when COS came into my life and made shopping for me so much easier.
I think COS is a perfect brand on high street when it comes to keeping up with seasonal trends and still keeping their own signature in their designs.
Their Scandinavian minimal signature look which is really traditional in terms of fashion, but always have a little modern twist, is what brings me back to their store and makes me want to buy every single piece off their hangers. I like COS that much, that I don't mind paying that little extra comparing to other high street stores like River Island, Topshop, H&M and of course, it's biggest competitor- Zara. As they say, you get what you pay for and when it comes to fabrics, COS has really something special to offer. From cashmere cardigans to scuba-dresses, COS has it all.
COS designers tend to love using idea of something really simple and basic. They change it in a simple moders way, which looks so fresh, up-to-date, a lot like high-fashion items in store and not at all over the top. Just so subtle and beautiful.
You can grab your personal copy of COS magazine from every shop. What is interesting about it, is not that its only different products, advertising and looks from brand's seasonal looks(like it always is with most of the brands), but there is more concentration and articles on interesting people, exhibitions and events happening all over the world. For me, this is a perfect example of how COS is more than just fashion at this point now, they are creating their lifestyle image.
bags- very Celine look-a-like
Usually, high-street shops make me rather nervous because there is never enough space and always to many people. With a COS it's different again.Don't get me wrong- it is full of customers, but there is so much air between the rails, the interior design as a whole is really light and airy, it's not too packed on the shelves, so you can actually see everything that is out there and there is plenty of seating area, sofas etc in the shop(which you usually don't find in high-street shops). These are small things but they really make me enjoy shopping more and stress less.
Shop windows - so minimal